| Type | Private company |
|---|---|
| Industry | Internet, mobile, restaurants |
| Founded | New York City (June 2005) |
| Headquarters | New York City |
| Key people | Noah Herbert Glass, founder and chief executive officer |
| Website | www.olo.com |
OLO is a mobile and online food ordering platform that allows customers to order food from online menus.
OLO was founded in 2005 by entrepreneur Noah Herbert Glass with the name "GoMobo" and was renamed "OLO" in 2010.[1] The GoMobo service allows customers to order and pay ahead over the Internet or through a mobile phone, so that they can "Skip the Line" at quick-serve restaurants (QSR’s) and casual-dining restaurants (CDRs) across the United States.[2] In 2009, New York Magazine referred to GoMobo as "Fandango for Food."[3]
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OLO is a service provider to restaurants that want to add remote ordering capabilities to their existing restaurant websites. Current "powered by OLO" ordering microsites include:
OLO also works with hundreds of independent restaurants,[4] providing them with self-service management tools that make it easy to add remote ordering services to their existing restaurant websites. Using the OLO self-signup tool, restaurant owners and managers can sign up their restaurants online, manage store info, website design, online menus, and delivery settings, and pull chain-level, region-level, or store-level reports on sales, products, and users.[5]
In early 2010, OLO launched a standalone hardware device, which allows restaurants who lack Internet access or an advanced point-of-sale system to make use of the OLO remote ordering platform.[6] When customers place orders online or from their mobile phone, OLO transmits the orders to the restaurants’ device, which buzzes and sounds a siren to notify the restaurant crew that the order has arrived. The system uses Peek Pronto hardware device and service by Peek and launched with 100 restaurants in Southern California and Las Vegas[7].
OLO was the first US online ordering company to release text-message-ordering capabilities in 2005.[8] Today, GoMobo works with restaurants to create mobile applications for the Android, Blackberry, and iPhone.[9] OLO also creates mobile-optimized mobile ordering websites, that allow customers to place orders with faster page load times and fewer clicks and keystrokes. Current "Powered by OLO" mobile ordering microsites include: